MORE FROM STUART MCRAE:
I'm not sure where to start in response to 'What's it all about?' There are so many
aspects of radio that we loved back when we got into this business. What radio is about
today, for us oldtimers (and I can't believe I am calling myself that), is nothing near
what it was when we got inspired to be in this business.
I have to think listeners accept less quality because they live in the moment.
Percentage-wise, fewer people care about a station than they used to due to the
fragmentation of the radio marketplace. It's not just the abundance of move-ins to
markets and owner consolidation. It's the Internet, satellite radio; even our good
old analog stations are fragmenting their main channel/product/brand by promoting their
HD-2 secondary channels. To quote an Pogo old cartoon strip, "We met the enemy and he is
us." (Us being our industry.)
We use to be glad to score double-digit ratings and now it's rare to see a station getting
a 5 share in the larger markets.
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